Small Business

💥Announcing The Launch Of Uncommon Cartography's Partner Program 💥

Night-1.png

Hi!

Can you believe that 2017 is only a couple days away? 

In 2016, I had the privilege of partnering with tastemakers and influencers across a variety of industries (interior design, fashion, food, tech) including @danny.owens, @samuelanthony, @acooknamedmatt, @lanadmitruks, and more! Not to mention delicious brands such as Dueminuti, Shannon Koszyk, The Four Seasons, Tame The Beast, and so many others. Let me just say I collaborate with some of the most talented individual creatives and brands, and I have been racking my mind of how to help you all take your businesses to the next level and make more sales 🌟 

The launch of Uncommon Cartography’s Partner Program addresses the need of creatives and brands to be able to keep their prices competitive and retain more profit by selling to their target customers. This program will connect you with influencers and ambassadors for your brand, who we will then empower to sell your products. Ambassadors receive a 10-20% commission (you set the commission) on items that they sell through their networks (social media, blogs, websites). It can be costly and time-consuming to research, launch, and manage a program like this on your own, so we do it for you. Also, because we are spreading the cost amongst several brands we are able to keep the program relatively inexpensive. 

I am looking to curate 5 -10 awesome brands kick-start this program on January 23💥 Initially, the program will focus on outreach and recruiting affiliates, but as it grows I envision hosting curated pop up’s, affiliate happy hours and more! As you all have been working hard on your social media, websites, content creation, and marketing this feels like a strong next step. What do you think😊

Would you be interested in being one of the curated brands that we launch with? If so, please email info@uncommoncartography.com for more details.

Best,

Esther

Ps: If you know anyone else who might be interested in joining this program, please forward the information along.

3 Tips For Using Social Media To Get The Clients You Want

Screen-Shot-2016-09-20-at-7.49.07-AM.png

I met up with Julia Amodt of Style and Cheek yesterday at Elm Coffee Roasters, and we had an important discussion that I think a larger audience (like you!) would value. As creatives, artists and entrepreneurs many of us go through times where we want to grow our business but not break the bank. Research has show that companies can expand even in down times if they are smart. It's true we aren't going through a recession, we are in a season of abundance. So how do you stand out? Here are three tips to kick start your growth:

  1. Tap into national holidays and trends.
    • When you are mapping out your social media/web content, take advantage of upcoming holidays (Check out track maven and hub spot for extensive lists. The information can be overwhelming so just map out one month at a time, at the beginning of the month), events (restaurant openings, new boutiques, book/movie premiers, etc.), and product launches that align with your brand and include them in your posting schedule (even if you aren't attending the events).
    • Don't forget to tag those brands, and add the locations/places, because you want to be on their radar as well as the radar of their customers.
  2. Join affiliate/partner programs.
    • Pinterest now allows you to have affiliate links, which means you can post your product on a board and link directly to your website. So get to work optimizing your boards to showcase your product in the best light.
    • If you are a blogger, check out two programs that my clients have had success with are RewardsStyle and Share A Sale.
    • Do any of your favorite brands have affiliate programs? You would be surprised, I have seen everyone from Danielle LaPorte to Amazon launch them.
  3. Post the work that you want.
    • If you are trying to work with specific brands then give them shout outs, if you want to work with a certain type of client then research the brands who have already captured your audience target (what is their aesthetic, what kind of content are they posting, etc).
    • Perhaps you don't have the budget to create that dream photo shoot or hire the perfect graphic designer -- don't let that hold you back. Fake it till you make it! Take advantage of Unsplash, a free stock photography website, and Canva, a site that makes design simple for everyone.

HOW TO INCREASE ENGAGEMENT ON SOCIAL MEDIA

ipad.jpg

With Facebook’s acquisition of Instagram, we expected there would be changes and the recently announced updates definitely have artists, startups and small businesses concerned. Many articles have covered the changes (here, here and here). All I will say is that I believe that this could have a very negative affect on artists, startups and small businesses who may not have a sizable “corporate marketing budget”. Because these individuals and businesses might not be able to afford advertising or boosted posts - the concern is whether their content will continue to be seen and engaged with. Just like we have seen a diminishing use of Facebook by artists and small businesses, this change highlights a growing need for a new platform. I am watching and waiting as I am sure are many of you. Will the new platform be SnapChat? Or is some grand disruptor incubating in a unicorn startup out there? Btw: Has anyone found a way around the fact that Instagram does not let you search hashtag + location for engagement with your target audience?

“Being original doesn’t require being first. It just means being different and better.” - Adam Grant

Until The New Platform Arrives, What Do We Do? You take advantage of every resource at your fingertips to develop rich engagement with your audience. Also, don’t put all of your effort and engagement into one location. Experiment with other platforms such as twitter, snapchat, and periscope.

Highlight Momentum  People want to know influencers, follow trend setters and be a part of innovation. Invite people into the story of you and your brand. Keep your audience updated on the cool stuff you are working on, by sharing your process (not just the final product).

Share Rich Content  Many small businesses, fashion bloggers, etc. cannot afford photo shoots to keep their social media fresh. If you can’t afford a photo shoot, consider supplementing your feed with stock photography.

Stock Photo Websites - Pay  Twenty20: $225 a month (billed annually), 25 images a month Stocksy: individual images that cost between $10 to $100 Adobe Stock Images: limited time offer - Get 10 free Adobe Stock Images iStockPhoto: 25 images a month, between $65-$149

Stock Photo Websites - Public Domain & Creative Commons Zero - Free  Public Domain Archive: free for personal or commercial use. Pixabay: large database of public domain images New Old Stock: vintage photos Unsplash: 10 high quality photos released every 10 days. Flickr Creative Commons: make sure to select “public domain

Experiment With Hashtags Before posting take the opportunity to review trending hashtags and see if your content fits into any of the trending categories. Experiment and test which hashtags increase engagement with your content. Some hashtags that are currently trending: #thatsdarling, #darlingmovement, #darlingweekend.

I hope you find these tips to be helpful. Wishing you a wonderful a week filled with growth + momentum!

By: Esther Maria Swaty