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Case Study: Special Event Keys
Check out our latest Case Study featuring Atlanta based brand Special Event Keys. We have been working with Special Event Keys for two months now, and have had an awesome time helping them take their social media to the next level.
We have been working with Madeleine of Special Event Keys for two months now, and have had an awesome time helping to take the brand's social media to the next level. Keep an eye on Special Event Keys as their new website is launching soon!
SOCIAL MEDIA
As a business owner it can be challenging to juggle all of the demands of a brand from product creation, business development, administration to more! That is why Uncommon Cartography considers it a privilege to help bring a client's vision and products to life through their social media. We realize that social media is only one touch point along the customer journey but its an important one!
We audited Special Event Keys existing social media content, made recommendations, then developed a content strategy which would enable them to reach their target audiences. After identifying our strategy we partnered with local photographer, Danny Owens, to produce a variety of custom images from product flatlays to lifestyle photography.
BEFORE
Social Media Feed - Before UC Audit
AFTER
Social Media Feed - After UC Audit + Content Strategy Development
INFLUENCER OUTREACH
At Uncommon Cartography we pride ourselves on the relationships we have with influencers, edge players, and tastemakers across a variety of industries. We work with clients to identify mutually beneficial relationships for their campaigns. As the gig or freelance economy continues to evolve it is important to stay connected and understand these dynamics. We help provide our clients with the latest information, ex. just because an "influencer" may have a large following, this does not necessarily mean their posts will convert to engagement or sales. Our goal is to identify the right individuals and build lasting relationships that lead to brand growth for our clients.
INFLUENCER CAMPAIGN RESULTS
While our campaign is currently running we wanted to show you a preview of our results. Below are the results of just two influencer posts.
SERVICES
- Social Media Audit
- Social Media Content Strategy
- Creative Producer of New Product Photography
- Content Creation
- Audience Engagement
- Influencer Outreach
- Blogging (Website launching soon!)
As we mentioned social media is one touch point in a customer's buying cycle. We work with clients to identify their marketing needs and create custom packages that integrate and amplify all efforts taking place.
Let us help you take your social media or marketing to the next level, schedule a consultation with us by emailing info@uncommoncartography.com.
Uncommon Affiliate Program
Each month I will introduce you to artists and brands that I am working with, which you can support by either making a purchase or becoming an affiliate to spread the word about them.
Today, I am excited to announce the launch of the Uncommon Cartography Affiliate Program! Each month I will introduce you to artists and brands that I am working with, which you can support by either making a purchase or becoming an affiliate to spread the word about them. I have personally met the companies involved with this program and am excited about the work that they are doing. My promise to you is to only share brands that doing something interesting and beautiful because I know how important it is that the brands you are connected with fit your aesthetic and level of excellence.
The two brands below,
and
, are based in the Pacific Northwest and have a unique and compelling story which we believe your friends and networks will enjoy learning about. Becoming an affiliate is a great way for you to earn extra revenue as well as support local creatives.
- Esther Maria Swaty, Dream Defender
THE STORY BEHIND THE BRANDS
MOO-YOUNG Born in Jamaica, Francine Moo-Young comes from an eclectic family mix of European, Chinese and Caribbean cultures. A love and appreciation of art was instilled in her from an early age, as many of her relatives were practicing artists. Her passion for textiles began as a child, when her grandmother and great aunts taught her to sew by hand. Francine went on to gain multiple degrees, eventually following her heart and obtaining a degree from the Fashion Institute of Design and Merchandising (FIDM) in Los Angeles. She worked for iconic LA fashion brands for ten years, building her knowledge of both design and production. Francine now calls Seattle home, focusing on her desire to make beautiful, functional and wearable art. With a studio and storefront in the Pike/Pine neighborhood of Capitol Hill, Francine lovingly crafts each piece by hand. Her choice of hides and where to cut each pattern piece is determined by the feeling she gets from each hide, highlighting its unique markings and characteristics, not masking them.
Sign up hereto become an affiliate, 20% commission.
RADLEY RAVEN The Roaring Twenties - Hollywood, Gangsters, Jazz & Gin, there is something so alluring about that era that just had to come back. In 2012, Radley set out to make his own version of this period. Something cool, sophisticated with an air of mystery. Through traveling & other means, Radley curates rare vintage textiles from around the world to be handmade in Seattle into beautiful gentlemen accessories. In ode to the great craftsmanship & detail of the past, each piece is personally inscribed with the fabric’s history, including: the circa date, origin, type of material & the limited number that were made; Most often, few & far between.
Sign up here to become an affiliate, 15% commission.
Ps: Program brands and participants must be based in the US.
Pps: If you or someone you know is interested in joining the affiliate program please email me at info@uncommoncartography.com.
Tame The Beast
Nashville-based men's grooming brand, Tame The Beast, reached out to Uncommon Cartography to launch an influencer campaign prior to the holidays to increase awareness around their product.
THE CUSTOMER
Nashville-based men's grooming brand, Tame The Beast, reached out to Uncommon Cartography to launch an influencer campaign prior to the holidays to increase awareness around their product.
THE IMPLEMENTATION
Uncommon Cartography reached out to 50+ targeted influencers for participation in this campaign, 17 influencers RSVP to participate. Each of the influencers received Tame The Beast product with the request that they post one shot in their social feed tagging the brand.
THE RESULTS
Not only did the influencers post about Tame The Beast but several of them also featured a giveaway on their blog/social media. The campaign was such a success that many of the influencers asked to be contacted again for future opportunities.
