“Great thinking partners aren’t echo chambers - they bring well-stocked minds, new perspective, and challenge.” - Margaret Heffernan When looking to work with a brand, we do thorough research to uncover a problem that we can solve. If the brand does not have a problem that we can solve, then we move on to other richer prospects. As an artist or entrepreneur, your time is valuable, so it is incredibly important to measure your return on investment. Identify the brands that you want to work with, then experiment with different approaches.
The Wine and Pizza shoot was the first time an Uncommon Collaboration featured a brand. Josiah Michael approached Precept Wine’s PR and Social Media Coordinator, to see if Precept had a label they needed photography for. We were in luck; they were looking to get new images for their Canoe Ridge wine, from a winery in Walla Walla.
When putting together a collaboration I consider who is a part of the Seattle Uprising, you know that rising tide of creatives that are putting in the work to stand apart from the rest of the crowd? We have learned for these collaborations that it is helpful if collaborators are well networked and active on social media, this provides the greatest exposure for the brands and fellow collaborators. Also, when selecting our collaborators we really consider the energy that they will bring, because we want an amazing experience for everyone who is participating.
The pizza and wine collaboration went even better than we could have imagined! Not only did all of the collaborators receive great photography and exposure, but this kicked off a great partnership between us and Precept Wine. Make sure to check out the final product on Canoe Ridge's Instagram account :)
- Matt Broussard (Cook at Palace Kitchen)
- Danny Owens (Photographer/Videographer - focused on video for Matt)
- Josiah Michael (Photographer - focused on capturing images for Precept Wine)
- Kaleb Norman James (Tablescape design)
- Julia Amodt (Lifestyle blogger/model for the wine shots)
If you need content for your website, social media, or an upcoming product launch please feel free to email me at firstname.lastname@example.org and I can make sure to connect you with cost efficient resources that will capture your product story and showcase it in a compelling way.